If I’m going to write about the soap opera previously known as News International, perhaps I need to adopt some tricks of the trade. It’s all about the headline. In surveys 8 out of 10 people will read a headline, but only 2 out of 10 will go on to read the rest of […]
On the whole we’re pretty macho with our creativity. We don’t like the airy-fairy nature of the ephemeral. We talk about wresting our creative demons to the ground and showing them who’s boss. Creativity isn’t something we do, it’s something we are. For way too long masculine energy has ruled the world. At first this […]
I’ve seen two shows this past month in London. The Wall – an epic production which chronicles Roger Water’s rite of passage from boy to adult, and Lord of the Flies – an open air theatre experience in Regents Park, which does the same. They seem to perfectly encapsulate the two modes of behavior […]
The most successful direct marketing campaign in the world was not masterminded by Nike or Coca Cola but by al-Qaeda. Despite a trillion dollars of US spend on the war against terror, al-Qaeda membership continues to grow. It was obvious really. CEOs have only just cottoned onto the ‘relationship marketing’ thing. The concept of ‘Tribe building’ […]
Well, more specifically I started reading a news blog. Within the post were ten hyperlinks to other posts. This always fills me with alarm. I stand at the crossroads provided by each link… Shall I carry on reading the thing I started on, or shall I go down the tempting new path. I stand at […]