We all remember it. Advertising Age included it in the top 50 greatest commercials of all time. Who knows how many children were spurred into “creative careers” as a result of seeing it on television during the Superbowl commercials. This is of course the 1984 ad for the Apple computer. Its message was heroic — Apple saves […]
It’s Christmas… time for homecoming stories. Lanky boys return from university with bags of washing and stories of all night drinking sessions, or the miracle of passed exams. Savvy girls back from the big smoke with too much eyeliner recount stories of sociopathic bosses or avaricious landlords. The identities in the stories differ, but the […]
It was business guru, Seth Godin, who popularised the term “Permission Marketing”. Like all new phrases, Permission Marketing emerged from the culture that surrounded it. We had grown tired of its opposite force – “Interruption Marketing” – the barrage of information coming at us from all forms of media. “Buy me! Notice me! Like me!” […]
I knew there was a problem when the head of site services stormed into the Production office demanding payment for 30 toilet doors. Before that I was too stressed to wonder what the small bonfires in the distance were made of. It was cold. So, in a gesture of creative anarchy, the heavy metal […]
Just finish the damn book already. There are too many books. The world doesn’t need another one. Nobody reads anyway. I need coffee. Another? I thought you were trying to be healthy. What about a green juice? But I’m writing. I haven’t got time to make juice. Who are you kidding? You haven’t written a […]