I’m in France, land of a thousand churches. To be more exact there are actually about 40,000 of them, built mainly in the middle ages. With a medieval population of around 6 million this would mean one church per 150 people. I think we can safely assume that religion was more popular than a Led Zeppelin gig […]
Burt Bacharach was wrong. What the world needs now is a parent. Rioting, looting kids? A parent would have picked up on the fact that the children were about to go bonkers and done something about it BEFORE the event. It stands to reason. It’s the summer holidays – they’re bored, with nothing to do […]
If I’m going to write about the soap opera previously known as News International, perhaps I need to adopt some tricks of the trade. It’s all about the headline. In surveys 8 out of 10 people will read a headline, but only 2 out of 10 will go on to read the rest of […]
The most successful direct marketing campaign in the world was not masterminded by Nike or Coca Cola but by al-Qaeda. Despite a trillion dollars of US spend on the war against terror, al-Qaeda membership continues to grow. It was obvious really. CEOs have only just cottoned onto the ‘relationship marketing’ thing. The concept of ‘Tribe building’ […]
Well, more specifically I started reading a news blog. Within the post were ten hyperlinks to other posts. This always fills me with alarm. I stand at the crossroads provided by each link… Shall I carry on reading the thing I started on, or shall I go down the tempting new path. I stand at […]