Last night I sat through possibly the worst thing I’ve seen on a London stage – Rock of Ages. Of course I’ve been to things before that just don’t work – The Umbrellas of Cherbourg eek! On these occasions the audience is usually polite enough to clap at the appropriate places before filing out, exchanging […]
I’m in France, land of a thousand churches. To be more exact there are actually about 40,000 of them, built mainly in the middle ages. With a medieval population of around 6 million this would mean one church per 150 people. I think we can safely assume that religion was more popular than a Led Zeppelin gig […]
Burt Bacharach was wrong. What the world needs now is a parent. Rioting, looting kids? A parent would have picked up on the fact that the children were about to go bonkers and done something about it BEFORE the event. It stands to reason. It’s the summer holidays – they’re bored, with nothing to do […]
The most successful direct marketing campaign in the world was not masterminded by Nike or Coca Cola but by al-Qaeda. Despite a trillion dollars of US spend on the war against terror, al-Qaeda membership continues to grow. It was obvious really. CEOs have only just cottoned onto the ‘relationship marketing’ thing. The concept of ‘Tribe building’ […]